What makes it unique, however, is that it came with built-in filters and visual effects that users can utilize to make their “snaps” more interesting. Advertised as the “new type of camera,” the platform was intended for video and photo sharing. Snapchat made a huge splash when it entered the social media landscape in 2011. News and Political Programming on Snapchat.In case you’d like to learn more about the topic, you can also take a look at this list of recent Snapchat statistics. This way, you can gain insights into how you can incorporate it into your current business operations to improve lead generation and customer retention. To help you out, we have compiled some of these trends in this article - from the advertising techniques used on the channel to the increasing AR and VR features of the platform. If you truly want to use the platform to your advantage, it pays to keep tabs on emerging Snapchat trends. However, merely having a Snapchat account isn’t enough to reap its many benefits.
Furthermore, it is also used as a platform for politics and the dissemination of COVID-19-related information.
Consequently, it has become a useful tool for businesses that want to reach their target audience and communicate with existing customers. It’s drawing in social media users by the millions through its quirky filters and unfiltered approach to online interactions.
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